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Data law has changed

Data law has changed


Unless you’ve been hiding under a rock you’ll have been bombarded by information in recent weeks (and probably vast amounts of unwanted email) about how the law on how personal data is gathered, processed and stored has changed (as of today – 25th May). The new legislation that replaces the Data Protection Act is called the General Data Protection Regulations (GDPR).

You may also have noticed that we haven’t sent out our own email to add to the terabytes of emails on this subject (largely unwanted if our experience is anything to go by, the irony of which seems to be lost on many!). The reason we haven’t done so is because we have always worked on the basis of having a clear lawful reason for gathering, processing and storing of personal data, so if your data is in our system we are confident that we had a sound legal basis for having it in the first place. We follow (and always have done) Market Research Society best practice and we are a company formed by and employing highly trained and experienced social researchers. As a result, we have always held ourselves to the highest of standards in the gathering, processing and storage of personal data.

That doesn’t mean we have been complacent – we’ve been learning about the new GDPR rules and auditing our data to ensure that we are compliant, and we have made amendments to our privacy policy to further clarify key points. If you would like to know how we gather, process and store data you can view our privacy policy via the link in the footer of this website. We’re always learning and if you think we could be clearer in any areas we’ll be very happy to hear your suggestions.

If you are ever uncertain or would like to raise any query about personal data that we may hold about you then you can ask us about this – our contact details are on the Contact page of this site and we will be happy to answer any queries you have.